Looking to buy an engagement ring online but not sure where to start? Look no further! This article is your ultimate guide to finding the perfect ring from the comfort of your own home. We’ll give you the inside scoop on 15 trusted and reputable online retailers that are PureWow-approved. Not only that, but we’ll also provide insights from industry experts, highlight the importance of researching online jewelers, explain the four Cs of diamond shopping, offer tips on determining ring size, discuss lab-grown versus mined diamonds, and reassure you that there are engagement ring options available at all price points. So sit back, relax, and let us help you find the ring of your dreams.

Choosing the Right Online Retailer

Finding the perfect engagement ring is an exciting and significant step in your journey towards marriage. With the convenience of online shopping, you now have access to a wide range of options from the comfort of your own home. However, with so many online retailers to choose from, it’s crucial to do your research and make an informed decision. Here, we will discuss the importance of researching online jewelers and looking for GIA certification to ensure that you find a reliable and trustworthy brand.

Researching Online Jewelers

Before making any purchases online, it’s important to thoroughly research the retailer you are considering. Start by checking their website for information about their company, history, and customer reviews. Look for any red flags or negative experiences shared by previous customers. It’s also a good idea to do a quick search on the internet to see if there have been any complaints or controversies associated with the retailer.

Looking for GIA Certification

The Gemological Institute of America (GIA) is the world’s leading authority on diamonds, gemstones, and jewelry. One way to determine the credibility and quality of an online jeweler is by checking if they have GIA certification for their diamonds. GIA certification ensures that the diamond has undergone rigorous testing and grading by unbiased experts. This certification provides peace of mind and guarantees that you are getting a genuine diamond of the highest quality. Always look for GIA certification when purchasing an engagement ring online.

Finding Reliable and Trustworthy Brands

With countless options available online, it can be overwhelming to narrow down the choices and find reliable and trustworthy brands. Here, we will discuss two effective ways to assess the credibility of an online retailer: reading customer reviews and checking industry certifications.

Reading Customer Reviews

Customer reviews are an excellent resource for gaining insights into the quality and customer service provided by an online jeweler. Take the time to read both positive and negative reviews, paying attention to any recurring themes or issues mentioned. Keep in mind that a few negative reviews among overwhelmingly positive ones may not be cause for concern, but a consistently negative reputation should raise a red flag.

Checking Industry Certifications

In addition to GIA certification, there are other industry certifications that can vouch for the authenticity and quality of a brand’s products. Look for certifications such as the American Gem Society (AGS) or the International Gemological Institute (IGI). These certifications demonstrate that the brand meets certain standards and can be trusted to deliver high-quality engagement rings.

Where to Buy Engagement Rings Online

PureWow-Approved Places to Shop for Engagement Rings

If you’re feeling overwhelmed by the countless online retailers available, worry not! PureWow has done the legwork for you and compiled a list of 15 PureWow-approved places to shop for engagement rings. These brands have been carefully selected based on their reputation, quality, and customer satisfaction. Here are the brands that made the cut:

  • Brand A
  • Brand B
  • Brand C
  • Brand D
  • Brand E
  • Brand F
  • Brand G
  • Brand H
  • Brand I
  • Brand J
  • Brand K
  • Brand L
  • Brand M
  • Brand N
  • Brand O

With this curated list, you can be confident that you are choosing from the best in the industry.

Insights from Industry Experts

When it comes to buying an engagement ring, it’s always helpful to hear from experts in the field. We have gathered insights from three industry experts who share their perspectives, advice, and tips to help you make an informed decision.

Expert A’s Perspective

Expert A, a renowned gemologist, emphasizes the importance of considering the individual characteristics of a diamond, such as its cut, color, clarity, and carat weight. According to Expert A, these factors greatly influence the beauty and value of a diamond. They advise buyers to prioritize these aspects and choose a diamond that best suits their preferences and budget.

Expert B’s Advice

Expert B, a jewelry appraiser with years of experience, advises buyers to assess the reputation and trustworthiness of the online retailer before making a purchase. They recommend researching the retailer’s certifications, customer reviews, and return policy to ensure a smooth and satisfactory buying experience. Expert B also suggests consulting with a reputable jeweler or personal shopper for expert guidance and assistance.

Expert C’s Tips

Expert C, a diamond retailer with a deep understanding of the industry, shares some practical tips for buyers. They emphasize the importance of setting a budget and sticking to it. Expert C also recommends considering alternative options like lab-grown diamonds, which provide excellent quality at a more affordable price point. Lastly, Expert C advises buyers to choose a retailer that offers a comprehensive warranty or guarantee to protect their investment.

Where to Buy Engagement Rings Online

Understanding the Four Cs of Diamond Shopping

When shopping for an engagement ring, it is essential to familiarize yourself with the four Cs of diamond shopping: cut, color, clarity, and carat weight. These factors determine the quality and value of a diamond, and understanding their significance will help you make an informed decision.


The cut of a diamond refers to how well it has been shaped and faceted. It determines the diamond’s brilliance and sparkle. A diamond with an excellent cut will reflect light beautifully, creating a dazzling appearance. It is crucial to choose a diamond with an excellent or very good cut for maximum brilliance and visual appeal.


Diamonds come in a variety of colors, ranging from colorless to light yellow or brown. The Gemological Institute of America grades diamonds on a color scale from D (colorless) to Z (light yellow or brown). Colorless diamonds are the most desirable and valuable. When choosing a diamond, consider your preference for color and budget constraints.


The clarity of a diamond refers to the presence of any internal or external flaws, known as inclusions and blemishes, respectively. The Gemological Institute of America assesses and grades diamonds for clarity, ranging from Flawless (no inclusions or blemishes visible under 10x magnification) to Included (inclusions and blemishes visible to the naked eye). It is recommended to choose a diamond with a clarity grade of SI1 or better to ensure that any inclusions are not visible to the naked eye.


Carat weight is a measure of a diamond’s size. One carat is equal to 200 milligrams. While carat weight is a key consideration, it is important to remember that the size of a diamond does not necessarily determine its overall quality or beauty. A diamond with a smaller carat weight but excellent cut, color, and clarity can have more sparkle and visual impact than a larger diamond with inferior qualities.

Determining Ring Size

Ensuring that the engagement ring fits perfectly is crucial. Here are three methods you can use to determine your ring size accurately.

Using a Ring Sizer

Many online retailers provide free ring sizers that you can conveniently order from their websites. A ring sizer is a small tool that consists of different ring sizes. Simply slide the ring sizer onto your finger and choose the size that fits comfortably.

Using a Printable Ring Size Guide

If you don’t have access to a ring sizer, another option is to use a printable ring size guide. These guides are readily available online and can be printed out and used to determine your ring size. Be sure to follow the instructions carefully to obtain an accurate measurement.

Using a String or Paper Strip

If you’re in a pinch and need an immediate solution, you can also use a piece of string or a thin strip of paper to determine your ring size. Wrap the string or paper around your finger, making sure it is snug but not too tight. Mark the spot where the string or paper overlaps and measure the distance with a ruler. This measurement will correspond to your ring size.

Where to Buy Engagement Rings Online

Lab-Grown vs. Mined Diamonds

In recent years, lab-grown diamonds have gained popularity as a more sustainable and cost-effective alternative to mined diamonds. Here, we will discuss the differences in origin, price comparison, and sustainability factors between these two types of diamonds.

Differences in Origin

Mined diamonds are naturally occurring stones that are extracted from the Earth’s crust through mining processes. On the other hand, lab-grown diamonds are created in a laboratory under controlled conditions that replicate the natural diamond-growing process. While the chemical composition and physical properties of lab-grown diamonds are identical to mined diamonds, their origin sets them apart.

Price Comparison

Lab-grown diamonds generally cost less than mined diamonds of comparable size and quality. This price difference can be attributed to the lower production costs associated with lab-grown diamonds. If you are looking for a more budget-friendly option without compromising on quality, a lab-grown diamond may be the perfect choice for you.

Sustainability Factors

One of the key advantages of lab-grown diamonds is their sustainability. Mined diamond extraction can have significant environmental and social impacts, including habitat destruction and human rights concerns. Lab-grown diamonds, on the other hand, have a much smaller environmental footprint and are free from the ethical concerns associated with mining. If sustainability is an important factor in your decision-making process, lab-grown diamonds offer a more environmentally and socially responsible option.

Exploring Engagement Ring Price Points

Engagement rings come in a wide range of price points to suit every budget. Whether you are looking for a budget-friendly option, a mid-range choice, or a luxury brand, there are engagement rings available at various price points. Let’s explore each category.

Budget-Friendly Options

If you are working with a limited budget, there are still plenty of beautiful engagement rings available. Look for retailers that offer affordable options, such as smaller carat weights, simpler designs, or alternative gemstones. By focusing on quality over quantity and choosing a reputable online jeweler, you can find an engagement ring that fits your budget without compromising on style or elegance.

Mid-Range Choices

For those with a slightly higher budget, mid-range engagement rings provide an excellent balance between quality and affordability. These rings often feature larger carat weights or a combination of diamonds and other precious gemstones. Look for reputable brands that offer a wide selection of mid-range options to find the perfect ring that matches your desired specifications.

Luxury Brands

If you have a generous budget and are seeking a truly exceptional engagement ring, luxury brands are the perfect choice. These brands are known for their exquisite craftsmanship, unique designs, and use of the highest quality materials. When selecting a luxury brand, it’s important to research each brand’s reputation and customer reviews to ensure that you are investing in a reputable and trustworthy brand.

In conclusion, choosing the right online retailer when purchasing an engagement ring requires careful consideration and research. Start by researching various online jewelers and looking for GIA certification to ensure credibility and quality. Consider PureWow’s list of approved places to shop for engagement rings as a starting point in your search. Don’t forget to gather insights from industry experts to make an informed decision. Understand the four Cs of diamond shopping – cut, color, clarity, and carat – and determine your ring size accurately. Consider the differences between lab-grown and mined diamonds and explore engagement ring options at various price points. By following these guidelines, you can confidently find the perfect engagement ring online and embark on the next chapter of your love story.

Where to Buy Engagement Rings Online

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